The Commissioner Plateau State ministry of Tourism, culture and hospitality, Hon. Cornelius Dongnaan Doeyok,has expressed unwavering commitment and determination towards reinvigorating the tourism sector to become an engine room for sustainable and transformative development in the state.

Doeyok gave the assertion during the celebration of 2025 world tourism Day titled, "Tourism & Sustainable Transformation", held at Rayfield Resort Jos.

According to him, the 2025 theme is not merely a slogan; it is an urgent call to action. It challenges us to move beyond business-as-usual and to re-imagine our entire approach to tourism. It is a clarion call to harness the power of our unique heritage, not as a resource to be depleted, but as a legacy to be nurtured for generations unborn.
He outlined the three pillars of sustainability saying the concept of sustainability rests on three interdependent pillars: People, Planet, and Prosperity. For tourism on the Plateau to be truly transformative, it must excel in all three.

"People (Social Sustainability): This is about our communities. Sustainable tourism must actively involve and benefit our local people. It means creating dignified jobs, preserving our rich cultural tapestry and ensuring that the stories told to visitors are authentic and respectful. It is about community-based tourism where the host community are the primary stakeholders and beneficiaries, not just spectators.

"Planet (Environmental Sustainability): Plateau State is blessed with unparalleled natural beauty – our temperate climate, the majestic Shere Hills, the serene Wase Rock, and the wildlife of the Pandam Game Reserve and the Jos Wildlife Park," Doeyok mentioned.
The tourism commissioner further revealed that sustainable transformation demands that "we become fierce guardians of this environment. This means promoting eco-friendly practices in our hotels, encouraging waste management, conserving our water bodies, and developing low-impact tourism activities like hiking, bird watching, and agro-tourism that leave only footprints and take only photographs.

"Prosperity (Economic Sustainability): True transformation must be economically viable. We must create a tourism economy that is resilient, inclusive, and generates lasting wealth within our state. This involves supporting local entrepreneurs, promoting the “Taste of Plateau” initiative to ensure our restaurants source locally, and developing tourism products that attract high-value, responsible travelers who appreciate and are willing to pay for authentic, sustainable experiences.

"Plateau State’s Strategic Path to Sustainable Transformation Our administration, under the visionary leadership of His Excellency, Governor Caleb Mutfwang, is committed to this sustainable path. Our strategy is built on several key actions:

"Policy and Regulation: We are reviewing our tourism master plan to embed sustainability as a core principle, not an afterthought. This includes guidelines for green building in the hospitality industry and incentives for businesses that adopt best practices."